How to allow preorders for a digital product?

ℹ️ Info

On Big Digital Download you can have "Preorder sales" which means the files are not assigned into a later date and time.

Why are preorders useful for digital products?

By allowing preorders you are using the power of FOMO to increase sales.

This is because usually very "hyped" up items have preorders so why not hype yours up?

Preorders are a great way to build up anticipation before the official drop date. It will allow your customer the flexibility to guarantee their product in case it sells out.

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